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OUR PHILOSOPHY

 

A special thank you to the fashion brand, Ucon Acrobatics, for allowing us to use their beautiful product photography to bring our theme to life.

Founders Jochen Smuda and Martin Fussenegger came with a vision to develop a lifestyle brand anchored by creativity, quality tailoring, innovative appliqués and ethical production. With a passion for the work of talented artists and the design community surrounding them, Jochen and Martin embraced collaborations to build a creative environment for the brand.

      Balance and agility in everyday life.

      Life in the city is something we’ve learnt to embrace. Appreciating the variety: a kaleidoscope of cultures all in one place. It’s the little things that others might pass by in the blink of an eye that keeps us inspired. Daily tasks are adventures to be lived, not problems to be solved. We aspire to move easy. Balancing our everyday whilst challenging our ideas to evolve. Never compromising on quality or our values as individuals.

      Our Focus

      From the brand’s studio in Berlin, its focus remains on bespoke fabrics, tailored cuts, and notable detailing. Inspired by their friends, the city they call home and the places they choose to travel: this is what sets Ucon apart from their peers. This organic approach challenges the brand to constantly grow and progress.